Laser hair removal isn’t something particularly new. It has been popularized in the early 2000’s by medical aesthetic chains around the world. One can say it was one of those magical moments in time. Moments where a new technology is highly beneficial for both the client and the provider. From the client’s side (the patient), using laser or IPL for hair removal meant a less painful experience, and most importantly, a quicker one. From the practitioners’ side, using precise and quick technology instead of traditional waxing or plucking meant happier clients, and the ability the fit more of them into a days’ work.
Naturally, the people who were already into hair removal were the first ones to happily adopt laser hair removal. But they were not the majority. Most people are those who would never even consider hair removal if it involved long painful waxing sessions. Furthermore, they were still hesitant to try out the newly introduced laser technology. So what happened that turned their minds around to give the idea of becoming smooth a chance?
By 2006, the first applications for SHR products and treatments patent was registered by Alma Lasers after a team of enthusiastic researchers led by Dr. Ziv Karni (Alma’s founder) developed a breakthrough laser technology for hair removal. To understand why this patent was so pivotal for hair removal we must discuss how standard laser hair removal works.
Traditional light based hair removal devices such as IPL (intense pulsed light) and laser worked in this manner – pulsing the skin with a strong light beam so that the melanin-containing hair follicle would absorb the delivered energy, heat up considerably and be destroyed. However, this approach, while being more effective than waxing, was still quite painful for most patients. Melanin rich skin is more susceptible to burns, therefor people with darker skin color couldn’t receive treatment.
SHR™ by Alma works differently. Practitioners employ the Soprano laser applicator “In-Motion™”. This technique heats up the dermis to a temperature level that effectively damages the hair follicles and prevents hair re-growth. All of this while avoiding damage to the surrounding skin tissue. The device delivers short laser pulses deep into the dermis at a high repetition rate, achieving high average power and a more therapeutically effective heat build-up.
Alma, loyal to its innovation moto, followed up this patent with the unique ICE™ cooling which prevents any superficial burns and enables highly effective and virtually painless hair removal for all skin types. This cooling feature was first introduced for the Soprano ICE laser in 2013. The later Soprano ICE Platinum edition uses this innovation and the new Soprano Titanium has an even upgraded version called ICE PLUS.
Needless to say, in modern times, when something new comes along and is so successful everyone else follows suite. Within a few years, a substantial portion of laser hair removal devices manufacturers have (illegally) adopted Alma’s SHR™ technology. However, only one company can claim ownership of this technology, and that is of course Alma Lasers.
We live in a world where there are so many brands and new products flooding the market everyday. That makes it sometimes difficult to discern imitation from authentic. However, consumers are becoming more and more knowledgeable and careful about the brands they use. When it comes to a medical device that performs a powerful energy-based treatment it is imperative to be aware and conscious about who treats us and what devices they are using.
While other brands can claim their hair removal device also users SHR in-motion technology, and boast similar (but not exact) on-paper benefits, Alma’s Physics, engineering and clinical teams have a much deeper understanding about laser technology itself and the science behind the treatment it performs.
Renowned aesthetic doctors and high-end clinics value all of the above. Hannah London Hair & Medispa or Facial Care Center in Manila, PH and countless other VIP locations in the fashion and business capitals of the world. But not only! Alma has a vast distribution network which spans over 80 countries worldwide. Therefor you most probably can find one within a few miles away from your home.
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